{"id":30,"date":"2020-02-02T15:17:03","date_gmt":"2020-02-02T15:17:03","guid":{"rendered":"https:\/\/www.safermichigancoalition.com\/?p=30"},"modified":"2020-02-02T15:19:20","modified_gmt":"2020-02-02T15:19:20","slug":"down-in-the-weeds","status":"publish","type":"post","link":"https:\/\/www.safermichigancoalition.com\/index.php\/2020\/02\/02\/down-in-the-weeds\/","title":{"rendered":"Down in the Weeds"},"content":{"rendered":"

This post was originally published December 22, 2014 8:47 pm by padlock. It has been recreated in a rebuild of the site.<\/em><\/strong><\/p>\n

Marijuana Grassroots Advocacy Case Study<\/h4>\n

How a Small Group of Marijuana Activists With an Even Smaller Budget is Using Grassroots Advocacy to Win at the Local Level<\/h4>\n

As the holidays draw closer, you could have a fie pot party in Mount Pleasant, Michigan. You and your adult friends could each bring up to an ounce of marijuana and toke up as you have your eggnog, gingerbread and other holiday treats \u2014 all without any fear of the local police crashing through the door.<\/p>\n

Thanks to voters who supported a legalization measure in November, the personal use of marijuana is now perfectly legal in Mount Pleasant. And Saginaw. And Berkley. And Port Huron, too. Indeed, this year was a big one for supporters of legalization in Michigan, who won referendums to liberalize marijuana in eight of 13 towns across the state \u2014 all on a budget so small, it would make most advocates in Washington gasp.<\/p>\n

Of course, the slew of victories was no coincidence. Rather, they were the result of a highly orchestrated advocacy campaign designed to build momentum for legalizing the drug across the Wolverine State. Whether or not they achieve that goal, the effort could serve as a model for other advocacy groups who want to affect change and need to look outside Washington to do it.<\/p>\n

\u201cWhat it\u2019s designed to do is to send a message to the Capitol that the population centers around the state really want to see a signifiant shift in the way personal possession laws are treated,\u201d said Chris Lindsey, a legislative analyst for the Marijuana Policy Project, which advocates for marijuana legalization nationwide. \u201cThe strategy is to change local ordinances. At a certain point the legislators have to look at that and say, \u2018why do we maintain criminal penalties when most of the voters in the state do not support that?\u2019\u201d<\/p>\n

Planting the Seeds<\/h4>\n

The marijuana activists in Michigan are following a path well worn by advocacy groups that cannot get legislation in Washington. When issues cannot pass in Congress, advocates often look to the states. And if they cannot win in state legislatures, they sometimes turn to the locals. Over the years, advocates have used a state-focused approach to push everything from same-sex marriage initiatives to electricity deregulation. It often works. And it appears to be gaining traction in Michigan.<\/p>\n

But that doesn\u2019t mean it\u2019s easy. In Michigan, the cities and towns were relatively small \u2014 turnout in some cases was in the hundreds \u2014 and the margins were sometimes narrow. In Lapeer, for example, voters were so split that the measure failed by a mere six votes, and a recount is underway.<\/p>\n

Winning the Weed War in Michigan*<\/p>\n

With a small group of volunteers and an even smaller budget, marijuana advocates were able to win ballot measures in 8 out of 13 cities and towns across Michigan in the primary and general elections. Here\u2019s how they fared.<\/p>\n

\"\"<\/p>\n

Gerry Gunster, a veteran issue advocacy professional and CEO of Goddard Gunster in Washington, said ballot measure campaigns are won by leveraging solid research, tapping into local concerns and nuances and \u2014 perhaps most important \u2014 tying the marijuana issue to the self-interest of Michigan voters.<\/p>\n

\u201cIf you want to convince voters that decriminalizing marijuana is in their best interests, you have to explain how the issue will impact them at a local, personal level,\u201d he wrote in an email. \u201cWhen we\u2019re talking about local initiatives and referenda of any kind, connecting with the self-interests of voters often means making your issue feel tangible to the voter.\u201d<\/p>\n

Listen to the Polls<\/p>\n

Because every state, city and town is different, local knowledge is as important to ballot initiatives as it is to hunting and fihing. Those who know the local terrain and waters will be the ones who come home with the prize.<\/p>\n

\"\"<\/p>\n

\u201cKnowing your territory inside and out is a fundamental fist step to filding a local campaign,\u201d Gunster wrote. \u201cThat means hiring local experts is key. These ground teams and consultants will understand the nuances of your issue better than anyone.\u201d Thereafter, polling becomes the campaign\u2019s best friend, providing a radar that shows where the issue is gaining traction and which messages are resonating. This allows campaigns to allocate resources accordingly.<\/p>\n

\u201cResearch should guide your every step,\u201d Gunster wrote. \u201cResearch helps a campaign pinpoint effective messaging. But it takes discipline to adhere to those fidings\u2014no matter what. Too often campaigns fail because someone decided to go off message.<\/p>\n

\u201cRemember: The research doesn\u2019t lie. Avoid what we call \u2018the false consensus effect,\u2019 whereby you guess at what messages will resonate with your target audiences. When it comes to predicting the behaviors of others, your gut isn\u2019t good enough. Listen to the polls.\u201d<\/p>\n

Gunster also is a big believer in fiding third-party advocates such a community leader, a business owner or a local mom, to carry the message. \u201cWhoever they are, they should be respected by your community,\u201d he wrote. \u201cNo one wants to hear messages about their community from an outsider. Your third-party messengers should always serve as the face of your campaign.\u201d<\/p>\n

\"\"<\/p>\n

Momentum for Marijuana<\/h4>\n

So, how did the marijuana campaigns succeed in Michigan? The strategy is not too different from the playbook that Gunster described. And, while the laws and regulations will be different in every state, advocates elsewhere can learn something useful from Michigan\u2019s marijuana campaigns.<\/p>\n

\"\"<\/p>\n

For starters, the Michigan activists had some national momentum on their side. Colorado and Washington passed legalization measures in 2012 and Oregon followed suit this year. Overall, 23 states and the District of Columbia now allow medical marijuana in some way and 17 have decriminalization measures of some sort. The federal government has made it clear it will not move to block such efforts, and activists expect to see attempts in states like Arizona, California, Nevada, Maine and Massachusetts next.<\/p>\n

Some advocates say public sentiment has swung, and this is akin to the fall of prohibition in the 1930s. Indeed, a nationwide Gallup Poll taken a decade ago showed almost two-thirds of Americans were opposed to legalization. In October, the poll showed they are narrowly divided, with 51 percent saying marijuana should be legalized and 47 percent saying it should not (the margin of error was four percentage points).<\/p>\n

At the same time, public opinion is not the entire story. \u201cSome news outlets want to attribute the success of decriminalization campaigns to a growing public tolerance of marijuana,\u201d Gunster wrote. \u201cBut tolerance alone doesn\u2019t explain the wins. Campaigns that made the issue of decriminalization important to voters can be credited with the successes.\u201d<\/p>\n

Momentum in Michigan<\/h4>\n

Indeed, the advocates in Michigan have been working for years and they started small. Michigan law allows an initiative to be put on the ballot in individual cities by obtaining signatures from 5 percent of registered voters. The initiatives change city charters, and thus can be used to target local marijuana laws. While this is a tall order in a large city with hundreds of thousands of residents, it is far more achievable in smaller municipalities.<\/p>\n

\u201cWe can\u2019t control the legislature and we don\u2019t have the money for a statewide initiative,\u201d said Chuck Ream, a former kindergarten teacher who is now executive director of the Safer Michigan Coalition. \u201cThe only thing we can do is keep lobbying and keep running local initiatives, which at least we can control. \u2026 We put them up there and we win. We don\u2019t beg.\u201d<\/p>\n

The groups that are pushing changes to marijuana laws have developed messaging that resonates in some demographics. Often, it revolves around personal freedoms. But another line of argument \u2014 and perhaps one more useful across the political spectrum \u2014 is that law enforcement agencies should be using their time and resources to crack down on more meaningful crime.<\/p>\n

\u201cThere is much more serious crime that goes unsolved and law enforcement should not be directing its resources going after people who are in possession of a small amount of marijuana,\u201d Lindsey said. \u201cIt always comes down to law enforcement resources.\u201d<\/p>\n

Momentum for Marijuana<\/h4>\n

The liberalization of marijuana laws has taken place nationwide, and is expected to continue in 2016. The epicenter was in the west, where states like Oregon, Colorado and Washington have fully embraced legalization.<\/p>\n

Using polling to identify areas that may be receptive, activists target towns and begin campaigns for signatures using only volunteers. In a small town, just four or fie volunteers can create a presence. In this year\u2019s efforts, there were no email, social media or print campaigns \u2014 and defiitely no air time. Rather, the activists \u2014 some of them local \u2014 chatted up leaders at City Hall and then got out and knocked on doors.<\/p>\n

\u201cWe would go and just ask the person if they were registered to vote and then give them the pitch,\u201d said Tim Beck, the former owner of an insurance agency who is now chairman of the Safer Michigan Coalition. \u201cOthers we would go to festivals in the summer. It was one-on-one contact. It was just old fashioned \u2026 one-on-one hard work.\u201d<\/p>\n

Cost-Effective Advocacy<\/h4>\n

Because marijuana is a captivating topic, the campaigns also typically got news coverage, and so advocates could rely on earned media to get the word out. In cities like Mount Pleasant, where fewer than 4,400 people voted out of a population of about 26,000, the strategy was very effective. They won with 62 percent of the vote.<\/p>\n

It was also very cost effective. The Michigan advocates were not floded with money from national organizations. Nor did they need it. Rather, the entire 2014 marijuana effort in Michigan was run with about 70 campaign volunteers, Beck said. The budget for campaigning in 11 towns (they took on 11 towns in the general election and two in the primary) was roughly $12,000, and most was used to cover legal expenses and the fees associated with getting on the ballot. In many cases, the volunteers paid expenses from their own pockets. For example, the recount in Lapeer cost less than $100 to enact. The campaign\u2019s local attorney just paid it.<\/p>\n

The strategy takes patience. But it does appear to be working. Pro-marijuana advocates have helped to install legalization and decriminalization laws in 17 cities and towns across Michigan since 2011. In fact, until this year, they had not posted any losses in municipalities.<\/p>\n

Of course, as in all long-term campaigns, there have been some missteps. Michigan\u2019s advocates point to the four losses (the outcome in Lapeer is still uncertain, pending the recount) in small, rural communities as an example of where they diverted from their playbook in order to experiment. \u201cWe dropped the ball,\u201d Beck said \u201c[We] should have drove up north, went down to city hall, talked to people and got a general idea of what was going in those towns. Shame on us\u2026we didn\u2019t do that\u2026we would have had a better flvor of the community.\u201d<\/p>\n

Gunster said that, compared to candidate campaigns, ballot measures in general can be far less predictable.<\/p>\n

\u201cYou aren\u2019t asking individuals to vote for or against a human being, you are asking them to vote for or against an idea,\u201d he wrote. \u201cAnd that can be a challenge. Ballot measure campaigns can often be more volatile than candidate campaigns. The campaign graveyard is littered with ballot measures that at one time boasted broad support only to lose steam weeks or even days prior to an election.\u201d<\/p>\n

In the case of Michigan, the losses may not have a major impact on momentum. Marijuana advocates have won far more than they lost. But leaders were disappointed to see the undefeated streak end.<\/p>\n

\u201cIt was very upsetting to me personally,\u201d Ream said. \u201cWe lost in these little tiny places.\u201d<\/p>\n

MICHIGAN LOCAL ELECTIONS AND MARIJUANA VOTING<\/h5>\n

\"\"<\/p>\n

Building the Case<\/h4>\n

As for the prospects of a statewide referendum, leaders approach it with a healthy skepticism. The effort would require north of 250,000 signatures to get on the ballot and advocates estimate that the campaign would cost at least $1 million. Advocates say that statewide support in Michigan, which is home to nearly 10 million people, needs to poll close to 60 percent to attract well-fianced backers. And those polling numbers, they say, are simply not there yet. Support for statewide legalization hovers around 50 percent, not too far from the national average. Indeed, a statewide initiative it has been tried three times in Michigan, to no avail.<\/p>\n

\u201cWhen you are changing statewide laws, you are going to have a battle,\u201d Beck said. \u201cThe political class is not as deeply threatened by local ballot initiatives as they are with state [initiatives]. We have not been able to fid anyone willing to do this. We have no interest whatsoever to attempt a statewide initiative unless we run very well in the polls.\u201d Lindsey, who works for the national Marijuana Policy Project, which could provide some of the needed support, was not overly optimistic. \u201cThere has been talk about it,\u201d he said. \u201cI don\u2019t know how much support we are really going to see for it. Voter initiatives are extraordinarily time intensive and cost a great deal of money.\u201d<\/p>\n

Said Beck: \u201cWe understand \u2026 we have no resentment towards MPP and no attitude towards it. The big money people want to see poll numbers. That\u2019s the problem.\u201d Meanwhile, however, advocates continue building the case town-by-town. They believe in the work they do, and that each victory brings tangible benefis. \u201cMy thing has always been ideologically based,\u201d Beck said. \u201cThe drug war has been a total disaster in this country \u2026 it has wasted lives, it has wasted time. Its just downright wrong and deeply flwed.\u201d<\/p>\n

As a result of the local strategy, however, more than 1.5 million people in Michigan now live where marijuana is decriminalized, Beck said. As he put it, \u201cWe are building momentum.\u201d<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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Marijuana Grassroots Advocacy Case Study How a Small Group of Marijuana Activists With an Even Smaller Budget is Using Grassroots Advocacy to Win at the Local Level As the holidays draw closer, you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nDown in the Weeds - Safer Michigan Coalition<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.safermichigancoalition.com\/index.php\/2020\/02\/02\/down-in-the-weeds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Down in the Weeds - Safer Michigan Coalition\" \/>\n<meta property=\"og:description\" content=\"This post was originally published December 22, 2014 8:47 pm by padlock. 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